Key Findings

Key Takeaways for Business

1. Show Your Value

Be clear about your sustainable value. Demonstrate how your brand or business purpose shows up in your commitments to the environment and society. (See P.20)

2. Spell It Out

Show consumers clearly how your brand can make sustainable living cheaper and easier. Be specific and suggest relevant actions they can take. (See P.20)

3. Actions Over Ambitions

Tell consumers about what you’ve done, rather than what you’re going to do. The proof is in the pudding… (See P.20)

4. Trust In Partnerships

Explore how third-party accreditations and partnerships could help build trust and add credibility to your actions. (See P.21)

5. Start On The Inside

Look after your team. They’re critical to your long-term success – and the outside world will judge poor behaviour. (See P.21)

6. Young Hearts and Minds

Connect and build trust with young people. Word of mouth and social media could be ways to do this, such as building an ambassador culture with your employees. (See P.21)