The targets vs goals vs objectives jigsaw puzzle

Key to any sustainability strategy is a clear definition of commitment but targets and goals are increasingly hard to define around issues that require whole systems to shift. When is a commitment and goal more powerful than a hard target? How can you inspire a business when timescales look inter-generational?

We have helped many clients define their framework of measurement, looking at both inside-out targets and outside-in perspectives. We help connect strategic ambition to long-term goals that set the terms for the business as well as practical scorecards that measure short-term progress.

Setting sustainability ambitions and targets for one of the world’s largest fmcg companies

As party of the corporate sustainability strategy for this fmcg giant, we helped to set new 2030 ambitions and targets through a series of workshops and deep collaborations with the internal teams across all key functions. The targets link closely to the SDGs and set new benchmarks in many topic areas.

Helping one of the world’s sustainability leaders re-set the bar even higher to 2030

This biotech company has been seen as a sustainability leader for many years and we have worked on several cycles of strategy and target development. The latest cycle saw the targets integrated closer than ever to the financial targets of the business, and also with ambitions to drive deep, system-wide transformation. Targets were co-created over a period of several months with the company’s internal teams from all key issue areas and they are directly linked to the remuneration of senior management and to investor communications.

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